Featured project by ManicMonday/ Frame
Montblanc – the year of the rabbit “The Legend of Zodiac”.
We did it again and teamed up with the wonderful people at Montblanc and our director Frame to launch the new Chinese year of the rabbit. The result: a visually stunning social media creative exploring the feature-rich elements of the limited edition. A pen honoring the symbolism inherent within.
In full detail, we see a hand-engraved rabbit that symbolizes vigilance and activity with its upright posture. A visual contrast to the cap – the rose gold-plated body finely engraved with an abstract pattern of "lucky clouds" symbolizing happiness and contentment. But the best part is a pearl: the birthstone of the rabbit sign.
Buckle up for the ride!
concept design / art direction / full cg / animation / 3d / product visualization / image spot / social media